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Research / Market & search research

Investigate an idea before investing in it.

An independent research tool combining market signals, search data and evidence-backed assessment.

ContextIndependent product
Delivery stageWorking product · evolving
FocusA repeatable research process
Illustration: Question to Market signals to Check evidence to Decision briefQuestionMarket signalsCheck evidenceDecision brief

Process illustration. Recreated for this portfolio; no client interface or data shown.

  1. 01Question
  2. 02Market signals
  3. 03Check evidence
  4. 04Decision brief

01 / The starting point

The problem to solve.

A convincing business idea is easy to describe. Assessing whether there is evidence behind it requires a different process: finding sources, checking demand signals and identifying the assumptions that still need testing.

02 / My contribution

Where I came in.

I developed an independent opportunity-research product to support my own investigation and comparison of potential markets and products.

03 / Implementation

What I worked on.

  1. 01

    Research flows combining web sources and search-demand data.

  2. 02

    Structured assessment with source references and checks on supporting evidence.

  3. 03

    Market-comparison and reporting views that retain uncertainty instead of presenting every idea as validated.

A design decision that mattered

Let weak evidence constrain the conclusion. A score should not look stronger simply because a model wrote a persuasive explanation.

04 / Delivery

A repeatable research process.

A working research product with source-backed assessment and documented evidence checks. Further quality improvements are being developed alongside the existing version.

An independent product used to support research and identify assumptions for further testing.

Could this apply to your team?

A similar problem,
your own context.

Founders and teams comparing ideas, investigating search demand or deciding which assumptions to test before investing in a build.

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What needs to
work better?

Tell me about the process, the people using it and the outcome you need. We can work out a useful first step.

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