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Research / B2B research

Make company research useful for the next conversation.

A research interface that brings company information, sources and discovery questions into a structured view.

ContextAgency partnership
Delivery stageImplemented research application
FocusResearch with its supporting context
Illustration: Company to Source research to Evidence & inference to BriefingCompanySource researchEvidence & inferenceBriefing

Process illustration. Recreated for this portfolio; no client interface or data shown.

  1. 01Company
  2. 02Source research
  3. 03Evidence & inference
  4. 04Briefing

01 / The starting point

The problem to solve.

Preparing for a B2B conversation involves collecting information from different sources and deciding what is known, what is inferred and what still needs asking. A fluent summary can conceal those distinctions.

02 / My contribution

Where I came in.

I worked on an AI-assisted company-research application and its presentation of findings, evidence and discovery questions, delivered within an agency-led engagement.

03 / Implementation

What I worked on.

  1. 01

    Structured company profiles and research results returned through an integration layer.

  2. 02

    Source references alongside findings, with support for confidence and evidence labels.

  3. 03

    Briefing and dashboard views that connect research to questions for a business conversation.

A design decision that mattered

Keep the source close to the claim. An inference can help prepare a question, but it should not silently become a verified company fact.

04 / Delivery

Research with its supporting context.

An implemented research application that organises findings, sources and discovery questions into a briefing a commercial team can review.

Generated findings remain research inputs for human review. Client datasets and private research are kept confidential.

Could this apply to your team?

A similar problem,
your own context.

Consultants and commercial teams preparing account research, discovery calls or company briefings from multiple sources.

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What needs to
work better?

Tell me about the process, the people using it and the outcome you need. We can work out a useful first step.

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